Rücken mattresses
Re-branding and new design of online shop for Rücken mattresses manufacture.
BACKGROUND
Producer and dealer of mattresses for children and accessories for child badroom. Rücken already had an online store, but needed a major overhaul due to the expansion of the product range as well as the need of rebranding of corporate identity.
UI / UX design
Figma, Photoshop
PrestaShop
Rücken
2023
Re-branding
The new logo was designed according to the guidelines. It was based only on lettering with minor modifications to the typeface, giving it a hidden meaning. The new logo is: friendliness and openness to the customer, the image of a premium brand, caring, involved, avoiding distancing oneself from the customer.
ONLINE SHOP
New online selling channel designed for e-commerce PrestaShop. It contains all views and navigation. Clean user interface and product presentation, product’s filtering improvement faster product find. Organizing the product card so that the customer can easily find the information he is interested in.
Category & product page
Category page contains products listing, filters and subcategories chips. User can change products list from thumbnails to view with short description. Filters make it easier to find product.
Other pages
Navigation, shopping cart, one-page checkout process, shipping and payment methods.
