How to help parents in personal development being on prental leave?
Mobile application. Study UX design process
CHALLENGE
Leave related to parenthood (maternity, educational) is a time of great adventure, but also challenges related to prioritization. A longer break at work makes young mothers (or fathers) reflect in setting goals for personal development. Meanwhile reality often verifies these plans, which it can provoke frustration and even lower self-esteem.
How to help new parents to reconcile their care a child with a sense of own development in City of Poznań?
My role
UX / UI designer in 5 members team
UX / UI designer in 5 members team
Software
Paper, Miro, Figma, Google Docs
Paper, Miro, Figma, Google Docs
Background
SWPS studies project
SWPS studies project
Duration
10.2020 - 06.2021
10.2020 - 06.2021
MY ROLE
Most decision was made by multidisciplinary 5 members team. We had been walking through every steps of design process, and our roles was mixed. But in late phase I concentrated on UI design, interactions, animations and therefore often initiated discussions about details of the interface and screen-based UX design.
Following conception, I was responsible for designing and animating the user interface, while final visual design decisions were always made collaboratively.
JUMP TO DELIVER
DISCOVER
Let’s meet the parents
The primary goal was to gain insight the parents' weekday looks like, how parents develop themself and what are obstacles to development.
Research
First we started with desktop research. During which we check strategy of Poznań city, Statistical office reports, Social insurrance institute plans etc. We also made research of support possibilites for parents on parental leave. In next stage we prepared and conducted in-depth interviews with parents on parental leave. Research sample: 10 people - 5 during and 5 after parental leave. Personal and Skype research.
Research conclusions / results
- lack of time
- ambition
- lack of support
- fatigue
- organizational problems
- fear of returning to work
DEFINE
Persona
how might we...
- ... make it easier for people on parental leave to find time for personal development?
- ... increase childcare support?
- ... help rest effectively?
First ideas & analysis of market solutions
We started with analyze of market solutions. We have checked existing websites, Facebook groups, Nany's agencies and applications. We generated few ideas of possible solutions. We analysed every of them, compare with expectations, which response for our design challenge.
Social portal
Social portal for parents to exchange experiences. A compendium of knowledge with access to free development consultations. Remote Service Finder.
Why rejected?
There are many social apps on the market. Parents know where they can find the knowledge they need, so another social networking site is unnecessary. In addition, the application would take the parents' time, which they already have little.
Social portal for parents to exchange experiences. A compendium of knowledge with access to free development consultations. Remote Service Finder.
Why rejected?
There are many social apps on the market. Parents know where they can find the knowledge they need, so another social networking site is unnecessary. In addition, the application would take the parents' time, which they already have little.
Planner / schedule
Application for dynamic day planning and sharing responsibilities between partners / parents / grandparents. Calendar, checklists, notifications.
Why rejected?
If the parents had time, they could use it well and plan it. Parents know how to allocate responsibilities, so these types of tools could be a waste of time.
Application for dynamic day planning and sharing responsibilities between partners / parents / grandparents. Calendar, checklists, notifications.
Why rejected?
If the parents had time, they could use it well and plan it. Parents know how to allocate responsibilities, so these types of tools could be a waste of time.
Path to goal
An application that allows to achieve goals step by step. Time wasted monitoring system. Mobile parent motivator.
Why rejected?
This type of application could frustrate parents as they would not have the time to complete the tasks they had planned. It could even demotivate to further actions.
An application that allows to achieve goals step by step. Time wasted monitoring system. Mobile parent motivator.
Why rejected?
This type of application could frustrate parents as they would not have the time to complete the tasks they had planned. It could even demotivate to further actions.
Organize child care
An application that allows to organize childcare so that the parent can find some time for himself. Search engine for nannies, nurseries, events for children.
Accepted. Why?
The solution best suits the needs of parents. It enables them to find childcare, and thus free time for personal development.
An application that allows to organize childcare so that the parent can find some time for himself. Search engine for nannies, nurseries, events for children.
Accepted. Why?
The solution best suits the needs of parents. It enables them to find childcare, and thus free time for personal development.
STOP!!! Where is nanny's perspective?
BACK TODISCOVER
Questions, questions...
- What are the needs of nannies?
- What problems do nannies grapple with in their daily routine work?
- How can we improve the process of finding care for a child by a parent?
- How to make it easier for nannies to cooperate with families?
Research
We made desktop research of nanny's market. We also conducted a survey on a group of 14 people working as nannies in Poznań, including 8 students.
Research conclusion / resutls
- legal work under a contract
- the will of employers living in the area
- good communication with the parent, honesty and trust
- information about his experience, effects of working with children, skills and known languages
- recommendations are important
Persona
how might we...
- ... help combine work with studies?
- ... facilitate the acquisition of new customers?
- ... make it easier for the nanny and parents to communicate and provide the necessary information about the child?
First sketches of concept
DEVELOP
Our answer to the design challenge
This is a product for people on parental leave who need support in bringing up children and for people who help with childcare.
It solve the problem
Solving the problem of challenges arising during parenthood - the product helps to meet the need for support in childcare, regaining time for rest, social meetings, work, learning new skills or pursuing passion.
Our solution
Mobile app: PozNiania
Most important feature
The ability to easily and quickly find childcare and arrange a nanny appointment.
It enables
Finding professional, trusted support for parents in childcare, and thus - earlier return to work, finding time for personal development (participation in training / courses), reducing stress related to returning to work and gaining time to rest.
It differs from other solutions
- a mobile version adapted to the busy lifestyle of parents
- prior verification of nannies, which increases the level of parents' trust in the application
- B2B business model, and thus the patronage of the city of Poznań and cooperation with Poznań companies - the application has a positive impact on the general local community
- the possibility of booking a visit "for now"; finding the possibility of caring for more than one child with one booking; nanny command system;
DELIVER
COLORS, TYPOGRAPHY, LOGO
We wanted our application to be warm and professional at the same time, to be associated with children, but not to exaggerate, because our users are parents and nannies. We have moved away from feminine pastel shades in favor of pleasant neutral colors.
ONBOARDING
SEARCH FOR CARE
PLANNIG AND COURSE OF CARE
OTHER VIEWS
