eCommerce platform for B2C and B2B
ui / ux design online shop manufacturer of incense sticks, grill boards and bbq accessories
BACKGROUND
Producer of rare Smoking Wood for barbeque - from the exotic Western Red Cedar and Hickory to fruit tree woods, like Apple, Plum and Cherry and classic smoking woods of the highest quality standards. Products sold through offline specialized retail shops and resellers's online channels on market of DACH, Belgium and Netherlands.
CHALLENGE
The client wanted to expand the sales channels with his own online store. eCommerce platform was dedicated for Business (current resselers) and new - Individual customers. Business customers were to get a new tool for quick ordering products through online platform. Consumers were to get a place to buy direct from producer.
The main challenge was to design tool for resellers (named Dealer Lounge), where order many of different products can be placed intuitie. Reseller can also place order not currently available products, with delayed shipping date. Desktop and mobile devices with equal functionality as much as possible.
Products in section for consumers was supposed to contain variants and products availability remminder. Selected products also should have connection with recipes.
UI / UX design
XD, Photoshop
Shopware 6
Crehler
Home page
New brand look. Presentation main products lines, recipes and access for B2B section - Dealer Lounge.
Category and product card
On products listing user can see if product is available. On mouse over effect user can set remminder of unavailable products - without open product card.
Product card - products has detailed description, how to use product, for which meat etc.
Recipes
Section where client can find recipes, which are connected with Axtschlag’s products. Quick filtering kind of dish as buttons with icons and label. User can add products in recipe into shopping cart.
Section B2B
CHALLENGE
Access restricted section dedicated for resellers. B2B clients need to view and order many different products with different quantity in fast way.
SOLUTION
I designed a solution where products are display in table form with all neccessary data about products like: product name, photo, price per unit/per quantity, availability/unavailability product with information of term availability and quick set of quantity of product. User can use fields above table to filter the right products. To add products to shopping cart user shouldn’t to leave page - just change quantity of selected product. The user can open shopping cart by click sticky button at the right edge.
